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Come gli utenti leggono le pagine web...


.. un po' te lo aspetti, ma e' comunque una lettura interessante:

https://www.nngroup.com/articles/how-users-read-on-the-web/

How Users Read on the Web

Users don't read Web pages, they scan. Highlighting and concise writing improved measured usability 47-58%. Marketese imposed a cognitive burden on users and was disliked.